Yesterday, Apple unveiled their last product, the iPad. It’s a tablet-style device where users can do everything from reading books, browsing the web, playing music and video and playing games. Sounds great, doesn’t it. I’m not so sure.
In the past, Apple has done a great job of playing off of existing markets. The desktop computer market, the laptop marketing, the portable music device market, and the smartphone market. This time, it’s entering a marketing in its very infancy. If the market already existed and was in expansion mode, Apple could have jumped in as the cool device and dominated, as it has in the past. Only Microsoft has a tablet-style device that hasn’t been released yet. Apple, in two months, will be the first company to release a major product in the tablet market. So the question is, will people jump on this product or will it be a flop. I think it’s all dependent on how well Apple pushes it and leads the market. If tablet devices fail, it will be Apple’s fault, if they succeed, it will be their triumph.
As well, I think this device will not have an impact on other existing markets it overlaps because I feel it does not, infact, overlap them. The three existing markets I’m referring to are the netbook, smartphone and eBook markets.
Compared to netbooks, they both can play music and videos, browse the web and display books. But the Netbook was created for people who need the full functionality of laptop in a smaller form factor. They need it to display Word, Excel and PDF’s, and to multitask. All of which the iPad cannot do.
Compared to smartphones, they both can do much of the same things with the iPad having a bigger screen. The smartphone was created for people who wanted the function of a phone first and the capability to check email, browse the web, play music and video and open documents, second. All while on the go. But its not for full time use, the user would use a computer later. The iPad is for people who want to do all that on the go and not necessarily go to a computer any time soon.
Compared to eBooks, they both display books. Both (the more expesive iPad) can download new books wirelessly. For this one, I must say, the eBook’s have an advantage where they encorporate eInk technology that displays text in a manner that doesn’t strain the eye. For this reason, I feel people should go with an eBook if they will mainly use the device for reading books.
Succeed or fail, Apple has a great looking product and we can only hope its a push in the right direction.


An increasing number of people are joining Twitter for business purposes. Whether its for customer contact, advertise promotions or simply brand awareness. While this is great, there are people who are cheating their way to success. Let me explain.