You’ve done your research and have set up a very nice looking Facebook page for your business. You wait a week hoping that people will find your page and become a fan of it, yet your Fan counter remains at 0. What do you do now?

How to Promote your Facebook Page

A promotion is a good way to reach out to your customers and make them aware of your new Facebook page. Some will become a fan because they genuinely love your product. Others may not be. You sometimes need an incentive like a discount or prize drawing for people who become fans.

Let your fans know that you would like them to share their feedback on your products. When your fans interact with you on Facebook, their friends will see those comments on their news feed. This is one way to leverage the power of Facebook as a viral marketing tool. This should attract more fans and prospective customers.

Use your existing website and link to the Facebook page. Also, use any other website you have the ability to post links. i.e. YouTube, Twitter, Flickr, MySpace, LinkedIn, etc.

Engagement and Conversation

Many people are fixated on acquiring new fans. The more fans you have, the larger your channel to reach out to them. But that’s not the only reason to have fans. You can engage your fans in conversation about your product. If you don’t communicate and converse with your fans, then your fan page will become dormant and fans un-fan your page.

Time and Resources

You must spend time updating and communicating with your fans. Set aside the time to read through comments and other posts from your fan base. Many businesses create a fan page without a plan of what to do with it and don’t invest the time to interact with their fans.

Each time you post a message, photo, video or link on your page, it will show up in your fan’s newsfeed. This helps to keep you and your products top of mind with your fan base. Be careful not to “spam” them with endless amount of communications. Spread out your communication pushes and make them meaningful and relevant.

A cool feature of Facebook is that it also gives you the ability to segment your audience by region, age, and gender. This helps you send the right messages to the right demographic group. Learn who your audience is and plan your messaging strategy around those groups.

Analytics

Facebook also provides a helpful reporting tool called Insights. It’s a statistics package that allows you to see meaningful data which includes activity, fan demographics, ad performance and trends. This information will be very important so you can see what works in engaging your fans and what doesn’t so you can try to improve their presence in the social space. After a few months of data, you will be able to determine the exact areas you need to target for advertising. You can also use the data to adjust the content of your page and optimize for increased engagement with your customers and fans.